Women Engaged
Women Engaged is a nonprofit organization dedicated to empowering Black women and young adults in Georgia through civic engagement, leadership development, and reproductive justice advocacy. By combining grassroots organizing with education and policy work, Women Engaged builds the political power of historically underrepresented communities. The organization provides resources, training, and platforms for individuals to become informed voters, effective advocates, and community leaders, all while centering equity, justice, and systemic change.
Vizionality partnered with the Exucutive Director of Women Engaged to revamp their website, giving it a fresh, modern design that better reflects their mission and strengthens their digital presence. The redesign focused on improving navigation, accessibility, and content structure to make it easier for visitors to engage with the organization’s work. In addition to the visual and structural updates, I integrated Mailchimp to streamline email signups and automate newsletter campaigns, helping them grow and engage their supporter base more effectively. I also set up Google Analytics to track user behavior and site performance, providing the team with valuable insights to guide future voting outreach and content strategy.
OVERVIEW
- THE PROBLEM
USER EXPERIENCE, WORDPRESS AND GOOGLE ANALYTICS
ChatGPT said:
Women Engaged’s previous website was outdated and difficult to navigate, making it challenging for users to find key information or take action, such as signing up for newsletters or getting involved in advocacy efforts. The site lacked integration with essential tools like Mailchimp, limiting the organization’s ability to grow and engage its supporter base through email campaigns. Additionally, there was no analytics tracking in place, leaving the team without insight into how visitors were interacting with the site or which content was most effective—hindering data-driven decision-making for outreach and engagement.
- THE SOLUTION
USER EXPERIENCE, WORDPRESS AND GOOGLE ANALYTICS
To address these challenges, I led a full website revamp for Women Engaged, delivering a clean, modern design that made content easier to access and aligned with the organization’s mission. I integrated Mailchimp to capture email signups and automate newsletters, enabling the team to build stronger relationships with their audience. I also implemented Google Analytics to track user behavior, providing clear insights into site performance, popular content, and user engagement. These updates gave Women Engaged the tools and visibility they needed to grow their impact and connect more effectively with their community.
Women Engaged partnered with me to modernize and strengthen their digital presence through a complete website redesign. Their previous site was outdated, difficult to navigate, and lacked the functionality needed to support their growing civic engagement and advocacy efforts. The goal of the project was to create a user-friendly, mobile-responsive website that clearly communicated their mission, encouraged deeper community involvement, and served as a central hub for their programs, events, and resources.
The project began with a full audit of the existing site to identify content gaps, technical limitations, and usability issues. Based on this, I developed a clean, accessible design with improved navigation and a flexible page structure, making it easier for users to find information, take action, and get involved. I worked closely with the Women Engaged team to streamline content, highlight calls to action, and ensure the site was aligned with their brand and values. The new layout also allowed for easy content updates by non-technical staff, giving the team greater control over site maintenance.
To enhance digital engagement and outreach, I integrated Mailchimp into the website, creating custom newsletter signup forms and automating email capture to support ongoing communication with supporters. I also implemented Google Analytics, giving the team access to valuable data on user behavior, page performance, and traffic sources. These insights enabled Women Engaged to make more informed decisions around content strategy and outreach campaigns. The result was a fully refreshed, scalable website that better supports their mission of empowering Black women and young adults through civic engagement, leadership development, and reproductive justice advocacy.
