Heggerty has revolutionized its online experience by shifting from a traditional B2C e-commerce model to a B2B-focused solution tailored specifically for educators and institutions. Central to this transformation is a newly implemented multi-step Gravity Form that guides users through a streamlined custom quote-building process. Previously, users spent an average of 50 minutes manually adding items to their cart. With the new system, users can complete their quote in just 4.5 minutes.

This new approach has not only enhanced user experience but also driven impressive results. In the first month of implementation, the streamlined process increased revenue by 17%. Every form entry is fully integrated with Marketo and Salesforce, enabling automated lead nurturing, campaign tracking, and actionable sales insights. This seamless integration ensures the sales team receives complete and accurate data, allowing for faster follow-ups and higher efficiency.

By reducing friction and saving time, Heggerty has delivered a professional, user-friendly experience that strengthens its operational efficiency and enhances its position as a leader in literacy solutions for schools and districts. This transformation demonstrates Heggerty’s commitment to innovation and meeting the evolving needs of its B2B audience.