DKB Med
Continuing Medical Education
DKB Med provides over 150 CME courses, including content from Johns Hopkins University. We implemented GA4 and Google Tag Manager to track user engagement, quiz completions, and certificate downloads across all courses for accurate analytics and reporting.
DKB Med is a premier provider of continuing medical education (CME), offering over 150 accredited online courses in partnership with top institutions such as Johns Hopkins University. These courses serve healthcare professionals across various specialties, delivering critical, up-to-date medical knowledge through an accessible digital platform.
To support performance tracking and continuous improvement, we implemented a comprehensive analytics system using Google Tag Manager and GA4. This setup enables detailed tracking of key user interactions, including video views, quiz completions, form submissions, and certificate downloads. We also created custom conversion events and audience segments to enhance reporting for accreditation and grant funding, while providing actionable insights to optimize user experience and course effectiveness.
OVERVIEW
- THE PROBLEM
GOOGLE ANALYTICS, GOOGLE TAG MANANGER & CONVERSION OPTIMIZATION
DKB Med offered over 150 CME courses but lacked a unified system to track user engagement across programs. This made it difficult to measure course effectiveness and gather the data needed for accreditation and grant reporting.
Inconsistent formats and user flows across courses made it challenging to track key actions like quiz completions, certificate downloads, and video views, limiting insights and opportunities for optimization.
- THE SOLUTION
GOOGLE ANALYTICS, GOOGLE TAG MANANGER & CONVERSION OPTIMIZATION
We implemented a centralized tracking system using Google Tag Manager and GA4 to monitor user engagement across all 150+ CME courses. This included tracking key actions such as video views, quiz completions, form submissions, and certificate downloads.
The new setup provided consistent, actionable data across all courses, enabling DKB Med to measure effectiveness, optimize user experience, and meet reporting requirements for accreditation and grant funding.
We first came across Code Nation through a volunteer service, and was drawn to the fact that the organization is dedicated to serving diverse communities in tech. This really stood out to us, because the tech industry has been underrepresented in diverse communities and often ignored by traditional education.
The original description of the volunteer project was for minimal web design issues that could typically be solved with basic knowledge of WordPress and HTML/CSS. However, upon logging in to the Code Nation website, we discovered that the current theme being utilized was created using a proprietary web builder theme. After further investigation it was discovered that the proprietary theme could not longer be updated because of the outdated theme. The volunteer hours of 5 hours a week for 4 weeks was simply not enough time to complete the project. Code Nation hired Vizionality for a web development overhall.
Code Nation programs are made possible by the volunteers, schools, company partners, supporters who give time, money, and resources to create opportunities for our students. The new web design focused on the user experience from more than one perspective. Clear messaging for all targets was a priority along with a stunning visual display that optimized the user experience. This project was not a complete redesign. The same color scheme, font, and images resembles the old website. But once we migrated the website onto a new WordPress theme, a new and refreshed design started to to take place.
SUMMARIZED
Vizionality’s overhaul delivered a modern, user-friendly website that empowers Code Nation’s internal team to easily update content. The custom WordPress design, complete with tailored graphics, not only enhanced the visual appeal and brand consistency but also eliminated the dependency on technical volunteers.
In addition, the integration of Google Analytics provided robust tracking and actionable insights into user behavior. This data-driven approach has enabled Code Nation to optimize its digital strategy, resulting in sustainable growth and increased engagement across their online channels.
