Heggerty
Heggerty is a leading provider of phonemic awareness curriculum and literacy resources designed to support early childhood and elementary educators. Their evidence-based programs help children develop the foundational reading skills necessary for lifelong literacy, with a strong focus on phonological and phonemic awareness. Trusted by schools and districts across the country, Heggerty’s materials are designed to be easy to implement, engaging for students, and effective in accelerating reading development in both classroom and intervention settings.
ABOUT THE
PROJECT
Heggerty partnered with Vizionality to redesign and redevelop its website to better reflect the brand’s growth and improve the user experience for both educators and school decision-makers. The project included a full visual and structural overhaul of the main marketing site, with a modern, accessible design optimized for educators seeking literacy resources. Alongside the redesign, we upgraded the WooCommerce-powered webstore to enhance product discovery, streamline navigation, and improve the checkout experience for schools and individual educators alike.
A key feature of the project was the implementation of a new B2B “Request a Quote” system, allowing schools and districts to build custom quotes directly from the site. This feature simplified the ordering process for larger institutions, integrated seamlessly with the sales team’s workflow, and supported personalized follow-up. To strengthen data accuracy and enable more advanced analytics, we also implemented server-side tracking. This approach improved the reliability of key conversion data, supported better attribution across marketing channels, and aligned with growing privacy requirements.
OVERVIEW
- THE PROBLEM
WORDPRESS, WOOCOMMERCE, AND MARKETING DASHBOARD
- THE SOLUTION
WORDPRESS, WOOCOMMERCE, AND MARKETING DASHBOARD
To address these challenges, Heggerty partnered with Vizionality to create a fully redesigned, modern website that prioritized ease of use for educators and decision-makers. The new site featured improved navigation, a refreshed design, and an upgraded WooCommerce store to streamline product discovery and checkout. We also implemented a custom B2B “Request a Quote” feature, allowing schools and districts to build and submit quotes directly through the site. To ensure accurate data tracking and better campaign attribution, we added server-side tracking, providing more reliable insights and supporting Heggerty’s marketing efforts with greater precision and confidence.
Heggerty partnered with Vizionality to execute a full-scale website redevelopment to support its rapid growth and evolving customer needs. The project included building a new, high-performance website using a hybrid architecture of WordPress and React.js, combining the content management flexibility of WordPress with the speed and interactivity of a modern front end. To improve scalability and performance, the WooCommerce-powered webstore was moved to a separate domain, shop.heggerty.org, allowing for more focused optimization and infrastructure management between the main site and the store.
For the redesign, we collaborated with world-class UX designer Justin Gilman to deliver a fresh, intuitive user experience that better reflected Heggerty’s leadership in literacy education. The result was a clean, modern interface optimized for educators and decision-makers, with clear pathways to explore curriculum, access resources, and make purchasing decisions. On the analytics side, we implemented server-side tracking, which led to a 22% increase in data visibility and accuracy, dramatically improving the reliability of conversion and engagement insights. In addition, we overhauled Google Tag Manager (GTM) and Google Analytics 4 (GA4) to create a more robust event tracking system, and built a custom Looker Studio dashboard to provide real-time visibility into user behavior, marketing performance, and sales funnels.
As part of Heggerty’s strategic shift toward B2B, we developed and launched a new Request a Quote form tailored for schools and districts. The form seamlessly integrates with Salesforce, automatically creating a lead and sending instant alerts to sales reps when a new inquiry from a school district is submitted. This feature helped streamline sales workflows, prioritize high-value opportunities, and provide timely follow-up to institutional buyers. The combination of a modern tech stack, intelligent tracking infrastructure, and scalable sales tools positioned Heggerty for continued growth while delivering a best-in-class experience for both educators and administrators.
