Case Study
Heggerty:
Phonemic
Awareness
Our mission is to equip teachers with effective and engaging products and professional learning opportunities that help prepare and empower all students to become lifelong readers.
Client: Heggerty (Literacy Resources Inc.)
Web Development / SEO / UX/UI / Google Ad Grants / Google Analytics 4 /
2023/2024
The Overview
Heggerty is an educational company helping young students to read and write by empowering home and professional educators with proven methods and tools to teach these skills.
Since 2020, we’ve collaborated with Heggerty on everything from refreshing their brand identity to designing, developing, and launching a robust e-commerce website and creating a suite of digital curricula to transform their well-known curricula.
Client:
Heggerty
Industry:
Education
Services:
Web + Marketing +
Google Analytics
Web + Product
I revitalized Heggerty’s WordPress website, introducing a fresh design and dynamic content that significantly elevated the site’s appeal and user interaction. This makeover included updating the site with captivating new images and implementing a user-friendly page interface for straightforward content updates. I also redesigned the navigation menu to be more interactive, making the site easier and more engaging to navigate.
Additionally, the ecommerce section received a major upgrade, featuring a new shop with advanced filters and a dedicated landing page, enhancing the shopping experience for users. These improvements streamlined the user journey, making the website not only more visually appealing but also more functional and intuitive for visitors. This balanced enhancement strategy has made Heggerty’s website more accessible and enjoyable, contributing to increased engagement and user satisfaction.
Web + Product
I revitalized Heggerty’s WordPress website, introducing a fresh design and dynamic content that significantly elevated the site’s appeal and user interaction. This makeover included updating the site with captivating new images and implementing a user-friendly page interface for straightforward content updates. I also redesigned the navigation menu to be more interactive, making the site easier and more engaging to navigate.
Additionally, the ecommerce section received a major upgrade, featuring a new shop with advanced filters and a dedicated landing page, enhancing the shopping experience for users. These improvements streamlined the user journey, making the website not only more visually appealing but also more functional and intuitive for visitors. This balanced enhancement strategy has made Heggerty’s website more accessible and enjoyable, contributing to increased engagement and user satisfaction.
Data Analytics
We began with an audit of Heggerty’s Google Analytics to pinpoint improvement areas, ensuring accurate tracking of user interactions. Recognizing the need to transition from Universal Analytics to Google Analytics 4 (GA4), I spearheaded the migration to harness GA4’s enhanced tracking capabilities. Additionally, I implemented Google Tag Manager (GTM) for the ecommerce platform, optimizing tracking and data collection efficiency. This setup enabled detailed insights into customer behavior and purchase patterns, significantly improving the site’s user experience and engagement. The transition to GA4 and GTM integration was instrumental in enhancing marketing strategies and driving business growth.
Data Analytics
I audited Heggerty’s Google Analytics to pinpoint improvement areas, ensuring accurate tracking of user interactions. Recognizing the need to transition from Universal Analytics to Google Analytics 4 (GA4), I spearheaded the migration to harness GA4’s enhanced tracking capabilities. Additionally, I implemented Google Tag Manager (GTM) for the ecommerce platform, optimizing tracking and data collection efficiency. This setup enabled detailed insights into customer behavior and purchase patterns, significantly improving the site’s user experience and engagement. The transition to GA4 and GTM integration was instrumental in enhancing marketing strategies and driving business growth.
