Case Study
Marine Promise Partnership
Awareness
Believes every child deserves an opportunity to reach their full educational potential, regardless of race, ethnicity, zip code or financial circumstance so that they can become the outstanding leaders, caring neighbors, and successful professionals they want to be.
Client: Marin Promise Partnership
Web Development / SEO / UX/UI / Google Ad Grants / Google Analytics 4 /
2023/2024
The Overview
Marin Promise Partnership is a nonprofit educational company of a collection of over 100 partners that have come together as an integrated, Cradle-to-Career network to advance educational equity across Marin by strengthening our county’s system of schools and educational support services.
Client:
Marin Promise Partnership
Industry:
Education
Services:
Web + Marketing +
Google Analytics
Web + Strategy
For the Marin Promise Partnership website redevelopment, I crafted a detailed sitemap and overhauled the navigation to enhance user experience. The design was thoroughly updated to a more sophisticated aesthetic. In the data section, I integrated Tableau and Looker Studio charts directly into the site, enriching content with interactive and informative visuals. This redevelopment not only refreshed the website’s look but also significantly improved its functionality and user engagement.
Web + Strategy
For the Marin Promise Partnership website redevelopment, I crafted a detailed sitemap and overhauled the navigation to enhance user experience. The design was thoroughly updated to a more sophisticated aesthetic. In the data section, I integrated Tableau and Looker Studio charts directly into the site, enriching content with interactive and informative visuals. This redevelopment not only refreshed the website’s look but also significantly improved its functionality and user engagement.
Data Analytics
We began with an audit of Heggerty’s Google Analytics to pinpoint improvement areas, ensuring accurate tracking of user interactions. Recognizing the need to transition from Universal Analytics to Google Analytics 4 (GA4), I spearheaded the migration to harness GA4’s enhanced tracking capabilities. Additionally, I implemented Google Tag Manager (GTM) for the ecommerce platform, optimizing tracking and data collection efficiency. This setup enabled detailed insights into customer behavior and purchase patterns, significantly improving the site’s user experience and engagement. The transition to GA4 and GTM integration was instrumental in enhancing marketing strategies and driving business growth.
Data Analytics
I audited Heggerty’s Google Analytics to pinpoint improvement areas, ensuring accurate tracking of user interactions. Recognizing the need to transition from Universal Analytics to Google Analytics 4 (GA4), I spearheaded the migration to harness GA4’s enhanced tracking capabilities. Additionally, I implemented Google Tag Manager (GTM) for the ecommerce platform, optimizing tracking and data collection efficiency. This setup enabled detailed insights into customer behavior and purchase patterns, significantly improving the site’s user experience and engagement. The transition to GA4 and GTM integration was instrumental in enhancing marketing strategies and driving business growth.
