National Council for Community and Education Partnerships
Working with 20+ franchises across North America, our team partnered with MOI to build a high-performing advertising funnel leveraging user generated content.
Vizionality helped reinstate NCCEP’s Google Ad Grant after cancellation for a low click-through rate. Through its close partnership with Google, Vizionality conducted a thorough audit, engaged with Google’s support team, and revamped ad creatives and targeting strategies—boosting the CTR from 4% to 10% and revitalizing NCCEP’s online presence.
Additionally, Vizionality provided on-page SEO support for NCCEP’s college and career club initiatives. By refining content, optimizing metadata, and implementing targeted keywords, the team enhanced search engine visibility and drove more organic traffic and engagement.
Today, regular performance reviews, continuous A/B testing, and agile keyword adjustments keep the campaigns effective and compliant. This proactive approach ensures that NCCEP sustains and builds upon its digital success.
OVERVIEW
- THE PROBLEM
GOOGLE AD GRANT REINSTATEMENT, CAMPAIGN CREATION & CONVERSION OPTIMIZATION
NCCEP faced a challenges with its Google Ad Grant being cancaled for having a click-through-rate undr 5%. Campaigns were not structured according to best practices, resulting in poor targeting and low engagement.
Without a robust optimization strategy, the limited grant budget is not fully leveraged, leading to inefficient use of resources and missed opportunities for conversion. A strategic overhaul in campaign setup and continuous optimization is essential to maximize the grant’s impact.
- THE SOLUTION
Vizionality began by reaching out to Google support and reinstating the Google Ad Grant account. Our team then restructured NCCEP’s campaigns, aligning them with best practices through improved ad group segmentation and refined keyword targeting to enhance audience relevance and engagement.
By implementing a data-driven optimization strategy with automated monitoring and regular performance reviews, Vizionality ensured the grant budget was fully leveraged. This strategic overhaul maximized conversion opportunities and boosted ROI, effectively unlocking the full potential of the Google Ad Grant.
SUMMARIZED
Through the Google Ad grant, we have generated hundreds of millions of impressions and millions of social shares, significantly boosting brand awareness and engagement. Our efforts have supported the successful launch of new campains, while developing a scalable, repeatable marketing strategy that continues to optimize.
With year-over-year learnings, we have refined our approach to ensure consistent growth, increased visitation, and maximized ROI for all NCCEP programs.
