GOOGLE ANALYTICS
AUDIT REPORT
GOOGLE ANALYTICS AUDIT REPORT
Your Google Analytics 4 setup is only as good as the data it collects. Misconfigured events, broken conversions, and polluted traffic sources can silently undermine every decision your team makes. At Vizionality, we dig into your GA4 property and surface exactly what’s wrong, what’s missing, and what to fix.
OVERVIEW
MEASUREMENT
ACCURACY
Garbage in, garbage out. We verify that the events and conversions being tracked in GA4 actually reflect real user behavior, so your reports reflect reality rather than noise.
CONVERSION-
FOCUSED
Our data-driven strategies focus on providing results that boost your bottom line. We can find the most effective techniques to optimize your marketing efforts through machine learning, in-depth research analysis, and more.
Analytics Audit &
Strategy
We have a team of subject matter experts ready to help you harness insights that matter. Our market research talent is committed to meeting your needs and building a professional relationship with your company built on trust.
BEST-IN-CLASS
SERVICE
We have a team of subject matter experts ready to help you harness insights that matter. Our market research talent is committed to meeting your needs and building a professional relationship with your company built on trust.
OVERVIEW
HOW WE DO
MARKET RESEARCH
We start by learning how your business tracks success. We review your current GA4 setup, your marketing stack, and what questions your data should be answering but isn't. This gives us a clear baseline before we touch anything.
We go through your GA4 property settings, data streams, conversion events, and reporting structure. We check for misconfigured events, missing conversions, and anything that's silently skewing your data without you knowing it.
We inspect your Google Tag Manager setup, firing rules, triggers, and data layer to make sure tags are firing correctly and consistently. Duplicate tags, misfiring triggers, and broken variables are the most common culprits behind bad data.
We document every gap between what your site does and what your analytics actually captures. Form submissions, scroll depth, button clicks, ecommerce events, outbound links — if it's not tracked, you're making decisions on incomplete data.
You get a clear report of every issue found, ranked by impact. No jargon, no fluff — just what's broken, why it matters, and what fixing it will do for your reporting and decision making.
Find out why your GA4 data can’t be trusted.
A GA4 audit is a full review of your Google Analytics 4 setup to find misconfigured events, missing conversions, duplicate tracking, and data gaps. If your team is making marketing decisions based on GA4 data, you need to know that data is accurate. Most GA4 setups have at least a few issues — many have significant ones that silently skew every report.
Most businesses don't — that's the problem. Common signs something is wrong include conversion numbers that don't match reality, sessions that seem too high or too low, events firing on the wrong pages, or Google Ads optimizing toward the wrong actions. An audit surfaces exactly what's broken and what it's costing you.
We review your GA4 property settings, data streams, conversion events, Google Tag Manager container, tag firing rules, data layer, and how your analytics connects to Google Ads and any other platforms. We document every issue and deliver a prioritized fix list with clear next steps.
Both options are available. The audit delivers a full report of every issue found. If you want us to handle the fixes, we offer implementation support to resolve everything end to end — GTM updates, GA4 configuration changes, and validation testing before we close out.
You'll have a clear picture of exactly what's wrong with your tracking and what to fix first. Most clients move into implementation immediately after. We can handle that work or hand the fix list to your internal team — either way you leave with actionable next steps, not just a report.
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