COMPREHENSIVE
AUDIT
COMPREHENSIVE AUDIT
Receive a comprehensive analysis of your nonprofit’s marketing efforts, empowering you to make data-driven improvements that advance your mission and build a brighter future for your community.
WHAT’S INCLUDED
Vizionality evaluates your nonprofit site’s user experience, SEO, conversion rates, and speed. We pinpoint issues like slow-loading impact stories or poor SEO for foundation grants—then prioritize fixes that align with your goals: boosting donor loyalty, reducing bounce rates, and ensuring every pixel serves your mission.
A SYSTEMATIC AND SUBJECTIVE APPROACH
Audits require subjective analysis and a methodical approach. We provide an outside perspective free of bias, ensuring you get a clear-cut view of how your marketing efforts perform.
ONGOING SUPPORT AND CONTINUED INSIGHTS
Audits should never be one-off investments. To see continued success, you need to perform audits regularly. We're ready to provide ongoing support, making your company more informed than ever.
CUTTING-EDGE SOLUTIONS
Vizionality goes beyond outdated web development traditions. The market is ever-evolving, requiring out-of-the-box and data-driven solutions. With cutting-edge technology and strategies, we deliver results.
Our firm is locally and internationally recognized. We have a roster of happy clients who can attest to our dedication and data-driven results. Many press outlets and mainstream media platforms identify our agency as a leading online marketing and research provider. We serve clients in Minnesota and beyond, earning a positive reputation that spans the globe.
OVERVIEW
HOW WE DO
COMPREHENSIVE AUDITS
We understand that every organization is unique. Before performing our audit, our team works closely with you to determine the information and insights you need most.
Audits require a full understanding of what you want to achieve. Whether it's improvements to the buyer's journey or an increase in sales, we'll use your goals to guide our audit.
Knowing your audience is half the battle. Through innovative market research techniques, we learn about your core demographic and build buyer personas you can use to develop killer strategies.
Audience Analysis for nonprofits tailors messages to different stakeholder groups like donors, volunteers, and beneficiaries.
A comprehensive audit lets you determine what works with your existing strategies and what deserves more attention. Put more resources towards winning tactics while returning to the drawing board to refine others.
Our audits don't end with a confusing report. We analyze the data to provide actionable insights you can put to use immediately.
We don’t claim to be experts in running a nonprofit – that’s where your passion shines! What we offer is a 100% focus on nonprofits (we work exclusively with organizations like yours!). We understand the unique challenges nonprofits face and know how to build digital strategies and websites that truly engage supporters and drive successful fundraising outcomes.
🧑💻 Point of Contact
🧠 Information Gathering
🎨 Customization
🧰 Maintenance
📈 Performance
👷 Industry Knowledge
PORTFOLIO
WEBSITE AUDIT
PROJECTS
An audit uncovers hidden barriers—slow load times, broken links, poor mobile experience, accessibility gaps, or SEO issues—that prevent visitors from taking action. By addressing these obstacles, you increase conversions (donations, sign-ups, event registrations) and build trust with supporters.
Performance & Core Web Vitals: Page speed, CLS, LCP, FID
SEO & Content: Metadata, keyword relevance, indexability, backlink health
User Experience (UX): Navigation, readability, mobile-responsiveness, CTA placement
Accessibility & Compliance: WCAG adherence, alt text, ARIA labels, keyboard navigation
Security & Technical Health: SSL configuration, plugin/theme versions, crawl errors, site architecture
Analytics & Tracking: GA4/GTM setup, conversion tracking, event triggers, data accuracy
Typically, a full website audit for a mid-sized nonprofit (20–50 pages) takes 1–2 weeks. The process includes:
Kickoff & Discovery: Reviewing your goals, existing analytics, and target audiences.
Automated Scans: Running tools (Lighthouse, Screaming Frog, GTmetrix, Ahrefs).
Manual Testing: Checking navigation flows, form behavior, accessibility compliance, and content gaps.
Data Analysis: Validating GA4/GTM configurations, comparing traffic sources, and verifying conversion accuracy.
Reporting: Compiling findings into a prioritized roadmap with estimated effort and impact.
Slow Page Speeds: Unoptimized images, render-blocking scripts, large CSS files.
SEO Gaps: Missing meta descriptions, broken internal links, duplicate titles, or poor keyword targeting.
UX Shortcomings: Confusing navigation, weak call-to-action (CTA) placement, poor mobile layout.
Accessibility Barriers: Missing alt text, low color contrast, unlabelled form fields, or inaccessible menus.
Tracking Errors: Multiple GA4 tags firing, misconfigured GTM triggers, incomplete event tracking on donation forms.
Security Vulnerabilities: Expired SSL certificates, outdated plugins, or weak password policies.
We score each finding by impact (how much it boosts conversions, usability, or traffic) and effort (time and cost to fix). Our standard priority tiers are:
Critical (High Impact, Low Effort): Examples: fixing broken donation form, updating SSL, correcting major 404 errors.
High (High Impact, Medium Effort): Examples: optimizing page speed, improving mobile responsiveness, refining metadata.
Medium (Medium Impact, Medium Effort): Examples: implementing ARIA labels, restructuring secondary navigation, enhancing image alt tags.
Low (Low Impact, Low Effort): Examples: updating font sizes, tweaking button styles, optimizing header tags on low-traffic pages.
Each recommendation is accompanied by an implementation estimate and clear instructions so you can tackle the “quick wins” first.
Faster Load Times & Better Core Web Vitals: → Improved SEO rankings and reduced bounce rates
Higher Conversion Rates: → More donations, volunteer sign-ups, and event RSVPs
Stronger Organic Traffic: → Better keyword targeting and fewer crawl/indexing errors
Enhanced User Experience: → Longer on-site sessions, increased page depth, and higher engagement
Improved Accessibility & Compliance: → Broader reach to supporters with disabilities and reduced legal risk
Accurate Data & Insights: → Reliable analytics for smarter marketing decisions and budget allocation
Each nonprofit sees different gains depending on baseline performance, but in our experience, even “Tier 1” fixes (critical issues) can lift conversion rates by 10–20% within 30–60 days.
Contact us today to schedule your free consultation with Vizionality!
We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
