GOOGLE ANALYTICS
AUDIT REPORT
GOOGLE ANALYTICS AUDIT REPORT
Your Google Analytics 4 setup is only as good as the data it collects. Misconfigured events, broken conversions, and polluted traffic sources can silently undermine every decision your team makes. At Vizionality, we dig into your GA4 property and surface exactly what’s wrong, what’s missing, and what to fix.
OVERVIEW
CONTAINER SETUP AND ARCHITECTURE
We build your GTM container with a naming convention, folder structure, and implementation standard that makes ongoing maintenance straightforward. No mystery tags, no orphaned triggers, no variables that reference nothing.
CONVERSION-
FOCUSED
Our data-driven strategies focus on providing results that boost your bottom line. We can find the most effective techniques to optimize your marketing efforts through machine learning, in-depth research analysis, and more.
Analytics Audit &
Strategy
We have a team of subject matter experts ready to help you harness insights that matter. Our market research talent is committed to meeting your needs and building a professional relationship with your company built on trust.
BEST-IN-CLASS
SERVICE
We have a team of subject matter experts ready to help you harness insights that matter. Our market research talent is committed to meeting your needs and building a professional relationship with your company built on trust.
OVERVIEW
HOW WE DO
GOOGLE TAG MANAGER AUDITS
We start by understanding how your site is instrumented and what your team relies on GTM to do. We look at your current container setup, what tags are running, and where your tracking may be falling short.
We audit your GTM container from top to bottom — tags, triggers, variables, and folder organization.
We verify every tag is firing on the right conditions and only when it should.
We review your data layer implementation against what your tags actually need to pass clean data downstream.
You get a full inventory of every issue found, ranked by impact, with clear next steps your team can act on immediately.
Find out why your GA4 data can’t be trusted.
GTM containers accumulate problems over time, especially when multiple people have added tags without a clear structure. The most common causes are overlapping triggers firing tags on the wrong pages, broken variable references that pass empty or incorrect values, duplicate tags sending inflated data, and data layer pushes that don't match what tags expect.
If your GA4 data doesn't match your actual traffic, conversions are firing on pages they shouldn't, your Google Ads campaigns are optimizing toward the wrong actions, or tags were set up by multiple people over time without documentation, your GTM container likely has problems. The only way to know for certain is a full audit of every tag, trigger, and variable.
A thorough GTM audit should cover a full inventory of every tag, trigger, and variable in your container, both active and paused. It should verify tag firing logic, check trigger conditions, review your data layer implementation, confirm that conversion events are passing clean data to GA4 and Google Ads, and deliver a prioritized list of every issue found ranked by business impact.
With Vizionality, both options are available. The audit itself delivers a complete report of every issue found with clear next steps. If you want us to handle the fixes, we work directly in your GTM container, test every change in preview mode before publishing, and validate tag behavior across your key pages. You can also take the report to your internal team and either way you leave with a clear action plan.
Start with the highest-impact issues on your fix list, typically misfiring conversion tags and broken data layer variables, since those directly affect your ad platform optimization and GA4 reporting accuracy. Once the critical fixes are in place, work through the structural cleanup to prevent the same issues from building back up. If you want implementation support, Vizionality can handle the full remediation end to end.
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