Nonprofit
District C
How We Moved Them Off Squarespace and Wired the New Site Into HubSpot and the Ad Grant
- Students who have had a Teamship experience
- 7,481
- Schools and institutions that have adopted Teamship
- 147
- Businesses offering real problems through Teamship
- 596
About the project
District C is a nonprofit organization that prepares high school students for modern, team-based work by equipping them with real-world problem-solving skills. Through its unique Teamship model, students collaborate in diverse teams to solve real business challenges provided by local companies and organizations. By focusing on collaboration, critical thinking, and communication, District C bridges the gap between education and the workplace, helping students build the mindsets and skills needed for success in the 21st-century economy.
District C partnered with Vizionality to strengthen its digital presence and expand its reach. The project began with a comprehensive website audit, which identified limitations in the existing Squarespace platform, including design constraints, performance issues, and lack of flexibility for future growth. Based on these findings, we led a full website rebuild, migrating District C to a modern, responsive WordPress platform that offers improved usability, scalability, and content management capabilities.
Alongside the website redevelopment, we set up and configured the Google Ad Grant program to help District C drive more traffic and engagement through targeted search campaigns. With a clean, optimised site and a fully functional Ad Grant account, District C is now better positioned to reach educators, partners, and students, all while increasing awareness of its mission to prepare young people for real-world, team-based problem solving.
From Squarespace to WordPress: A Digital Upgrade for District C
District C partnered with Vizionality to modernise its digital presence and establish a foundation for long-term growth. The project began with a comprehensive audit of their existing Squarespace website, where we identified limitations in flexibility, SEO capabilities, and content scalability. The platform made it difficult to implement advanced tracking, optimise content for search engines, and manage increasing content needs as District C expanded its programs and partnerships.
We led a full website rebuild on WordPress using Elementor, a flexible visual builder that allows for easy content updates by non-technical staff. Custom templates and reusable content blocks were developed to streamline internal workflows and maintain brand consistency across pages. In addition, we ensured all forms throughout the site, spanning program interest, partnership inquiries, and contact requests, were fully integrated and synced with HubSpot. This allowed for centralised lead management, improved segmentation, and automated follow-ups.
To further amplify their outreach efforts, we set up and configured the Google Ad Grant to drive targeted traffic and increase visibility for key initiatives. Using Google Tag Manager and GA4, we implemented advanced tracking to monitor form submissions, click-throughs, and other key user actions. These insights are now used to inform campaign strategies and measure ongoing performance.
The challenge
District C's original website on Squarespace was limiting their ability to grow and reach new audiences effectively. The platform's built-in SEO tools were restrictive, making it difficult to optimise pages for search visibility and drive organic traffic. Squarespace also lacked the flexibility and scalability needed to support District C's expanding programs, partnerships, and content strategy, and made it hard to implement advanced tracking. As their digital needs grew, it became clear that a more robust and customisable solution was essential for supporting long-term growth and improving overall site performance.
What we did
- Audited the existing Squarespace site and documented where its SEO tooling, tracking, and content model were capping growth.
- Rebuilt the site on WordPress with Elementor, using custom templates and reusable blocks so non-technical staff can publish without a developer.
- Built the new pages to SEO best practice, with faster load times and a content structure that can expand alongside the programme.
- Integrated every form on the site with HubSpot, covering program interest, partnership inquiries, and contact requests, for centralised lead management and automated follow-up.
- Set up and configured the Google Ad Grant to drive targeted search traffic to key initiatives.
- Implemented GA4 and Google Tag Manager tracking for form submissions, click-throughs, and other key user actions.
Results
Summarized
District C came away with a modern, easy-to-manage website, integrated CRM tools, and a strategic advertising foundation. Staff can update content themselves in Elementor, every enquiry lands in HubSpot ready for segmentation and follow-up, and the Ad Grant drives targeted search traffic to the programmes that need visibility.
The rebuilt site now carries the programme's scale in full view: 7,481 students who have been through a Teamship experience, 147 schools and institutions that have adopted the model, 366 certified Teamship coaches, and 596 businesses contributing real problems for students to solve. With GA4 and Tag Manager reporting on form submissions and click-throughs, District C can measure what that reach is worth and scale its mission on evidence rather than guesswork.
