Case studies

Measurable results, documented.

Every engagement below started the same way: a team making budget decisions on numbers they had stopped trusting. Here is what changed once the data was right.

The numbers in each are ones the client could verify in their own systems, not reach or impressions. Each names what moved, by how much, and which decision it finally made answerable.

Six routes into a single cart event, splitting into three groups of buyer, with only the genuine customers highlighted

B2B Ecommerce

Patterson Companies: How We Separated Real Customers From Rep Orders in a B2B Ecommerce Funnel

Business units audited: Dental, Veterinary, and Animal Health: 3
Add to cart routes, now separated by a source parameter: 6
Consent management implemented across every business unit: TrustArc

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Stacked gold rings and a body chain worn in sunlit water, from the Catbird collection

Ecommerce

Catbird: How We Recovered 174% More Conversions by Migrating a Luxury Jewelry Brand to Server-Side Tracking

Additional conversions recovered via CAPI: 174%
Meta Event Match Quality score: 9.6/10
Purchase events successfully deduplicated: 93.1%

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Overhead aerial view of a dense city financial district

SaaS / Fintech

Octus: How We Deployed Server-Side Tracking Across 4 Regions and Connected Offline Conversions to Close the Attribution Gap

Reduction in unattributed conversions: 62%
Offline revenue now tracked to source: $4.7M
Closed-won deals traced to a marketing source: 94%

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A teacher leading a phonemic awareness lesson with a class of young students

EdTech

Heggerty: How We Rebuilt Heggerty.org on WordPress and React and Wired Quotes Into Salesforce

Increase in data visibility and accuracy from server-side tracking: 22%
Request a Quote flow for schools and districts, wired to Salesforce: B2B
Tag Manager and GA4 rebuilt behind a live Looker Studio dashboard: GA4

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A Red Letter Living small group pack: branded shirt, challenge books, and DVD

Ecommerce

Red Letter Living: How We Connected WooCommerce, Mailchimp, and HubSpot Into One System

Systems unified: WordPress, WooCommerce, Mailchimp, and HubSpot: 4
Church quote requests creating deals in a dedicated pipeline: HubSpot
Site-wide tracking behind the retargeting and Google Ads work: GA4

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A Marin family photographed together outside a school building

Nonprofit

Marin Promise Partnership: How We Rebuilt 150+ Pages on WordPress and Wired In Live Airtable and Tableau Data

Pages reorganised under a clear, navigable sitemap: 150+
Key metrics pulled live, with no manual duplication: Airtable
Equity outcomes charted directly into the pages: Tableau

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The Women Engaged team together in shirts marking ten years of the organisation

Nonprofit

Women Engaged: How We Rebuilt Their Site and Gave Them Email and Analytics for the First Time

Analytics on the site before the rebuild: 0
Email capture and newsletter automation, built from scratch: Mailchimp
Visitor behaviour and content performance, measurable at last: Analytics

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Rochester BCFF community members together at a Juneteenth gathering

Nonprofit

Rochester BCFF: How We Built the Site Behind Rochester's First Guaranteed Basic Income Program

Guaranteed basic income program in Rochester, NY: 1st
Members the Match My Five campaign is built to reach: 1,000
Monthly pledge the recurring giving campaign asks for: $5

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Code Nation branding over portraits of the students its programs serve

Nonprofit

Code Nation: How We Rebuilt a Volunteer-Built Site and Turned On the Analytics It Never Had

Google Ad Grant dollars activated: $175K+
New optimized campaigns launched: 24+
Increase in conversions: 82%

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A gravel rider resting above a forested valley with a loaded bikepacking rig beside the trail

Nonprofit

Dirty Freehub: How We Put a $10K Monthly Ad Grant to Work and Launched the Store Behind It

Annual page views, up 18.8% year over year: 552.4K
Total users, up 19.1% year over year: 128.6K
Gross revenue from the new digital guide store: $12.42K

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District C students and teachers in branded shirts gathered in a classroom

Nonprofit

District C: How We Moved Them Off Squarespace and Wired the New Site Into HubSpot and the Ad Grant

Students who have had a Teamship experience: 7,481
Schools and institutions that have adopted Teamship: 147
Businesses offering real problems through Teamship: 596

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The Crowning Health course banner from DKB Med's HIV prevention and care programme

Healthcare

DKB Med: How We Unified Engagement Tracking Across 150+ Accredited CME Courses

Accredited CME courses under one tracking system: 150+
Key actions tracked: video views, quizzes, forms, certificates: 4
Reporting rebuilt for accreditation and grant funding: GA4

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