Case studies

Measurable results, documented.

Every engagement below started the same way: a team making budget decisions on numbers they had stopped trusting. Here is what changed once the data was right.

Six routes into a single cart event, splitting into three groups of buyer, with only the genuine customers highlighted

B2B Ecommerce

Patterson Companies: How We Separated Real Customers From Rep Orders in a B2B Ecommerce Funnel

Business units audited: Dental, Veterinary, and Animal Health: 3
Add to cart routes, now separated by a source parameter: 6
Consent management implemented across every business unit: TrustArc

Stacked gold rings and a body chain worn in sunlit water, from the Catbird collection

Ecommerce

Catbird: How We Recovered 174% More Conversions by Migrating a Luxury Jewelry Brand to Server-Side Tracking

Additional conversions recovered via CAPI: 174%
Meta Event Match Quality score: 9.6/10
Purchase events successfully deduplicated: 93.1%

Overhead aerial view of a dense city financial district

SaaS / Fintech

Octus: How We Deployed Server-Side Tracking Across 4 Regions and Connected Offline Conversions to Close the Attribution Gap

Reduction in unattributed conversions: 62%
Offline revenue now tracked to source: $4.7M
Closed-won deals traced to a marketing source: 94%

A teacher leading a phonemic awareness lesson with a class of young students

EdTech

Heggerty: How We Rebuilt Heggerty.org on WordPress and React and Wired Quotes Into Salesforce

Increase in data visibility and accuracy from server-side tracking: 22%
Request a Quote flow for schools and districts, wired to Salesforce: B2B
Tag Manager and GA4 rebuilt behind a live Looker Studio dashboard: GA4

A Red Letter Living small group pack: branded shirt, challenge books, and DVD

Ecommerce

Red Letter Living: How We Connected WooCommerce, Mailchimp, and HubSpot Into One System

Systems unified: WordPress, WooCommerce, Mailchimp, and HubSpot: 4
Church quote requests creating deals in a dedicated pipeline: HubSpot
Site-wide tracking behind the retargeting and Google Ads work: GA4

A Marin family photographed together outside a school building

Nonprofit

Marin Promise Partnership: How We Rebuilt 150+ Pages on WordPress and Wired In Live Airtable and Tableau Data

Pages reorganised under a clear, navigable sitemap: 150+
Key metrics pulled live, with no manual duplication: Airtable
Equity outcomes charted directly into the pages: Tableau

The Women Engaged team together in shirts marking ten years of the organisation

Nonprofit

Women Engaged: How We Rebuilt Their Site and Gave Them Email and Analytics for the First Time

Analytics on the site before the rebuild: 0
Email capture and newsletter automation, built from scratch: Mailchimp
Visitor behaviour and content performance, measurable at last: Analytics

Rochester BCFF community members together at a Juneteenth gathering

Nonprofit

Rochester BCFF: How We Built the Site Behind Rochester's First Guaranteed Basic Income Program

Guaranteed basic income program in Rochester, NY: 1st
Members the Match My Five campaign is built to reach: 1,000
Monthly pledge the recurring giving campaign asks for: $5

Code Nation branding over portraits of the students its programs serve

Nonprofit

Code Nation: How We Rebuilt a Volunteer-Built Site and Turned On the Analytics It Never Had

Google Ad Grant dollars activated: $175K+
New optimized campaigns launched: 24+
Increase in conversions: 82%

A gravel rider resting above a forested valley with a loaded bikepacking rig beside the trail

Nonprofit

Dirty Freehub: How We Put a $10K Monthly Ad Grant to Work and Launched the Store Behind It

Annual page views, up 18.8% year over year: 552.4K
Total users, up 19.1% year over year: 128.6K
Gross revenue from the new digital guide store: $12.42K

District C students and teachers in branded shirts gathered in a classroom

Nonprofit

District C: How We Moved Them Off Squarespace and Wired the New Site Into HubSpot and the Ad Grant

Students who have had a Teamship experience: 7,481
Schools and institutions that have adopted Teamship: 147
Businesses offering real problems through Teamship: 596

The Crowning Health course banner from DKB Med's HIV prevention and care programme

Healthcare

DKB Med: How We Unified Engagement Tracking Across 150+ Accredited CME Courses

Accredited CME courses under one tracking system: 150+
Key actions tracked: video views, quizzes, forms, certificates: 4
Reporting rebuilt for accreditation and grant funding: GA4

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