← All work
SaaS / Fintech
Octus
How we deployed server-side tracking across 4 regions and connected offline conversions to close the attribution gap
- Reduction in unattributed conversions
- 62%
- Offline revenue now tracked to source
- $4.7M
- Closed-won deals traced to a marketing source
- 94%
The challenge
Demos booked on the site were the last measurable step. Everything after that — qualification, pipeline, closed-won — lived in the CRM with no path back to the campaign that created it, in any of four regional markets.
What we did
- Deployed a single server-side GTM architecture with region-aware routing and consent handling.
- Persisted UTM and click identifiers through the full lead lifecycle and into the CRM record.
- Pushed qualified-lead and closed-won stages back to Google Ads and LinkedIn as offline conversions.
- Built a Looker Studio pipeline over BigQuery joining ad spend to pipeline and revenue by region.
The outcome
The team can now trace 94% of closed-won deals to a marketing source and optimize bidding against pipeline value instead of raw form fills.
Start your audit