Healthcare
DKB Med
How We Unified Engagement Tracking Across 150+ Accredited CME Courses
- Accredited CME courses under one tracking system
- 150+
- Key actions tracked: video views, quizzes, forms, certificates
- 4
- Reporting rebuilt for accreditation and grant funding
- GA4
About the project
DKB Med is a premier provider of continuing medical education (CME), offering over 150 accredited online courses in partnership with top institutions such as Johns Hopkins University. These courses serve healthcare professionals across various specialties, delivering critical, up-to-date medical knowledge through an accessible digital platform.
To support performance tracking and continuous improvement, we implemented a comprehensive analytics system using Google Tag Manager and GA4. This setup enables detailed tracking of key user interactions, including video views, quiz completions, form submissions, and certificate downloads. We also created custom conversion events and audience segments to enhance reporting for accreditation and grant funding, while providing actionable insights to optimise user experience and course effectiveness.
One Measurement System Across 150+ CME Courses
We implemented a centralised tracking system using Google Tag Manager and GA4 to monitor user engagement across all 150+ CME courses. This included tracking key actions such as video views, quiz completions, form submissions, and certificate downloads.
Every programme runs learners through the same arc, from pre-test to activity to evaluation to certificate, but the formats and page structures behind that arc varied widely across the library. The tracking layer had to sit above that variation and record the same events the same way, whether a clinician was working through an eLiterature Review issue produced with Johns Hopkins or a standalone course.
Custom conversion events and audience segments were layered on top, so reporting could be cut for accreditation bodies and grant funders as well as for internal optimisation. The result is consistent, actionable data across all courses, enabling DKB Med to measure effectiveness, optimise user experience, and meet reporting requirements.
The challenge
DKB Med offered over 150 CME courses but lacked a unified system to track user engagement across programs. This made it difficult to measure course effectiveness and gather the data needed for accreditation and grant reporting. Inconsistent formats and user flows across courses made it challenging to track key actions like quiz completions, certificate downloads, and video views, limiting insights and opportunities for optimisation.
What we did
- Mapped the inconsistent formats and user flows across the course library that were blocking consistent measurement.
- Implemented Google Tag Manager and GA4 as a single, centralised tracking layer across all 150+ CME courses.
- Tracked the key learner actions the same way everywhere: video views, quiz completions, form submissions, and certificate downloads.
- Built custom conversion events and audience segments to support reporting for accreditation and grant funding.
- Turned the resulting data into insight the team can use to optimise the learner experience and course effectiveness.
The outcome
DKB Med now has consistent, actionable data across every course in the library. The team can measure course effectiveness, optimise the learner experience, and produce the reporting accreditation bodies and grant funders require, rather than piecing it together course by course.
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