GOOGLE ANALYTICS
FOR NONPROFITS
Our Google Analytics for Nonprofits service helps you uncover what is working and what is not, so you can improve donor journeys, optimize campaign performance, and make smarter decisions that increase funding and engagement.
WHAT’S INCLUDED
Understanding your nonprofit’s digital performance starts with the right tools and strategy. Our Google Analytics for Nonprofits service equips your team with a clear view of how supporters interact with your site. From tracking donor behaviors to identifying drop-off points, we help you turn complex data into actionable insights. Our service includes setup and optimization of GA4, custom event tracking for forms and donations, audience segmentation, campaign attribution, and automated reporting—giving you the clarity you need to make decisions that grow your impact.
DATA THAT DRIVES DECISIONS
We do more than install analytics. We build tracking strategies around your nonprofit’s goals. From donation funnels to user behavior insights, our setup helps you uncover what is working and where you are losing engagement.
CUSTOM TRACKING FOR NONPROFITS
Every organization is different, and your data strategy should reflect that. We configure Google Analytics to track the metrics that matter most to your team, including donation form starts, newsletter signups, and campaign impact.
REPORTING THAT MAKES SENSE
You should not need a data analyst to understand your own performance. We create dashboards and custom reports that show what funders, board members, and internal teams need to know—all in plain language.
Our firm is locally and internationally recognized. We have a roster of happy clients who can attest to our dedication and data-driven results. Many press outlets and mainstream media platforms identify our agency as a leading online marketing and research provider. We serve clients in Minnesota and beyond, earning a positive reputation that spans the globe.
OVERVIEW
HOW WE DO
GOOGLE ANALYTICS
Every project begins with a clean, strategic Google Analytics 4 setup. We configure your account to align with your nonprofit’s goals, ensuring the right data is tracked from the start.
We implement custom events and goals specific to nonprofit needs—such as donation form completions, newsletter signups, volunteer signups, and more—so you can measure what truly matters.
Understanding where your donors come from is key. We build clear source and campaign tracking using UTM parameters and GA4 reports to show the ROI of every outreach effort.
We design easy-to-use Looker Studio dashboards that highlight your top metrics—donations, engagement, campaign performance—so your team and board can make informed decisions at a glance.
As your campaigns evolve, so should your data. We offer ongoing support, A/B testing insights, and monthly reporting to help you improve results and identify new growth opportunities.
We don’t claim to be experts in running a nonprofit – that’s where your passion shines! What we offer is a 100% focus on nonprofits (we work exclusively with organizations like yours!). We understand the unique challenges nonprofits face and know how to build digital strategies and websites that truly engage supporters and drive successful fundraising outcomes.
🧑💻 Point of Contact
🧠 Information Gathering
🎨 Customization
🧰 Maintenance
📈 Performance
👷 Industry Knowledge
PORTFOLIO
GOOGLE ANALYTICS PROJECTS
Google Analytics for Nonprofits is the practice of using Google Analytics 4 (GA4) to track, measure, and improve how supporters interact with your nonprofit website. It helps you monitor donations, form submissions, campaign performance, and engagement—giving your team data to make smarter decisions that grow your mission. View our guide to setting up GA4 for nonprofits.
You can track donation form views, submission rates, newsletter signups, volunteer inquiries, campaign traffic sources, and user behavior across your site. These insights help you optimize conversion paths and understand supporter intent.
Google Analytics helps identify which pages and campaigns drive donations, so you can focus your budget and content on what works. It also tracks recurring donations, funnel drop-offs, and traffic sources that lead to actual giving.
Yes. We integrate GA4 with popular platforms like Donorbox, GiveWP, Classy, and Stripe. This allows you to track conversion events such as donation form submissions, purchase values, and recurring gifts.
No. While the setup can be technical, our team handles the full configuration for you—from GA4 account setup and tagging through to Looker Studio reporting. You get clean, accurate insights without needing to touch the code.
Balancing short-term campaigns with a long-term strategy means making sure every action supports both immediate goals and your broader mission. Short-term efforts like donation drives or event promotions should fit within a bigger plan that builds brand trust, grows your audience, and strengthens supporter relationships over time. A good campaign strategy connects both, so your nonprofit sees results now and stays positioned for future growth.
A strong nonprofit campaign strategy should lead to real, measurable outcomes—like more donations, increased website traffic, better engagement from supporters, or stronger brand awareness. You should also see improvements in how your team tracks performance and uses data to make decisions. The best strategies don’t just create short-term spikes but build momentum that supports long-term growth.
Contact us today to schedule your free consultation with Vizionality!
We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
