Google Ad Grant management
One monthly engagement, from the first eligibility check to the report your board reads. No separate project to get the tracking working, and no extra fee if the account arrives suspended.
Whether you qualify, and the application and verification taken through end to end rather than handed back as a list of steps. If the account is already suspended, finding what tripped the policy and taking it back through review is part of this too.
Applications stall on verification more often than on eligibility, and a suspended account earns nothing while it waits for someone to own the appeal.
Campaigns organised around what the organisation actually does, with the ad group and sitelink structure the program requires, and the conversion tracking in place before the spend ramps up.
The thin account most nonprofits inherit breaches the structure rules without anyone noticing, until the day it stops serving.
Keyword pruning, ad testing and bidding worked month to month against the grant's bid cap and the click-through floor, with compliance watched continuously rather than at renewal.
The program enforces by deactivation, not by warning. Two months under the floor and the account is off, usually discovered when the traffic stops.
Donations, recurring gifts, newsletter signups, volunteer forms and calls, each recorded as its own action and verified by watching a real one arrive. This is the part of the grant we are best at, and it is not an upsell.
Valid tracking is a condition of keeping the grant, and an account optimising toward conversions it cannot see will spend the budget on whatever is cheapest.
What the traffic lands on, and what it would take for a visitor arriving on that page to give. Recommendations your team or ours can implement, not a redesign you did not ask for.
A compliant account pointed at a page with no clear ask spends the grant perfectly and returns nothing anyone can bank.
What the grant spent, what it produced, and what changed since last month, written for the people who approve the next thing rather than for an account manager.
Grant spend nobody can account for is the first line cut when a board goes looking for something to cut.
A clear path from a free eligibility check to a grant that keeps producing, month after month.
Whether you are eligible, or whether the account you already have is compliant. Read-only access is enough, and it sometimes ends with us saying the account is fine.
The account structure the program requires, with the conversion tracking in place and verified before the spend ramps up.
Keyword pruning, ad testing and bidding worked against the grant's bid cap and the click-through floor, with compliance watched month to month.
What the grant spent, what it produced, and what changed, written for the people who approve the next thing.
Since
2019
Nonprofits have been part of the work from the start: Ad Grant accounts taken from application to approval, run to Google's rules, and tracked so the donations and signups they produce can be counted rather than assumed.
“They kept us informed throughout the engagement, explained updates in plain terms, and made us feel like true partners in the process. Their work was efficient, thorough, and gave us peace of mind knowing our site was in good hands.”
Cameron HunterChief Operating Officer, Marin Promise PartnershipGoogle Ad Grant dollars activated for Code Nation once the account was rebuilt.
$175K+
Increase in conversions on Code Nation's Ad Grant campaigns.
82%
New optimised campaigns launched across the Code Nation grant account.
24+
Annual page views for Dirty Freehub, up 18.8% year over year on a fully deployed grant.
552.4K
Trusted by teams that measure what matters
Two problems with one cause. The Ad Grant caps your bids and holds the account to rules most quietly break, so the spend stalls at a fraction of the up to $10,000 a month on offer.
The clicks it does buy then land on pages nobody set up to turn a visitor into a donor. We run the account to the rules, spend what it will actually spend, and track the donations so you can see what the free money brought in.
Three failures, and the third is the one that makes the other two invisible.
The program enforces its rules by deactivation rather than by warning. A click-through rate under the floor for two months in a row takes the account down, and most grantees find out when the traffic stops.
The grant is worth up to $10,000 a month and the bid cap keeps most accounts well under it. Nothing rolls over, so the difference between what you were given and what you used is the real cost of leaving it alone.
An account optimising toward conversions it cannot see will spend the grant on whatever is cheapest. The budget leaves and nothing identifiable comes back, which is also how the next funding conversation goes.
Nonprofit
Nonprofit
NonprofitTell us whether the grant is running, stalled or suspended, and we will come back to you within a business day.
Thirty minutes on the account, or on whether you qualify for one. Read-only access is enough, and no preparation is needed.
We will tell you what is wrong with it whether or not you hire us, and if nothing is, we will tell you that too.
